Demand Response

Demand response focuses primarily on reducing use during the peak period, and involves providing customers with price signals or time‐based incentives to encourage them to reduce their peak use. Demand response can also react to infrequent conditions or threats to system reliability, like blackouts. All of these responses are coordinated through various technologies that allow utility providers to monitor and adjust usage, such as smart meters.

Depending on location within the Commonwealth, Virginia residential customers are eligible for a number of rate schedules, including experimental rates. The average rates vary by time of day and season, depending on fluctuation of the cost to generate or deliver electricity, and as demands on the system rise and fall. There are also programs in Virginia allowing commercial energy consumers to participate in demand response programs. Check with your utility provider to see if you’re eligible for demand response programs.